Chefaa is a leading digital health platform in Egypt and the MENA region, providing customers with the convenience of ordering pharmaceutical and non-pharmaceutical products online and getting them delivered straight to their doorstep. Our mission is to improve accessibility to healthcare services, and we strive to make positive impacts on our clients' lives.
We are seeking an experienced Media Buyer, who will play a valuable role in promoting Chefaa and its mission to make healthcare more accessible and convenient for everyone. Chefaa is passionate about using technology to transform the healthcare industry, and you will be part of a dynamic, fast-paced team that is dedicated to improving people's lives.
Responsibilities
- Plan and execute effective campaigns across various media channels, including social media, search engines, and influencer networks.
- Build and maintain relationships with advertising partners to ensure the best possible pricing and placement for campaigns.
- Use data analytics tools to track and analyze campaign performance and make data-driven recommendations for optimization.
- Work closely with the marketing, creative, and product teams to develop compelling ad content and messaging.
- Monitor market trends in advertising and consumer behavior to stay ahead of the curve in media buying strategy.
- Manage budgets and timelines for media campaigns to ensure timely and cost-effective execution.
- Collaborate with cross-functional teams to ensure seamless integration of media buying into overall marketing strategy.
Requirements
- Bachelor's degree in marketing, business, or a related field preferred.
- 3+ years of experience in media buying or a related field, ideally in the Health industry or E-commerce.
- Strong understanding of digital marketing and advertising trends, channels, and best practices.
- Proven track record of building and managing successful media campaigns across various channels.
- Proficiency in analytics tools like Google Analytics and Facebook Ads Manager.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work independently and juggle multiple projects simultaneously.
- Passion for healthcare and creating positive change in people's lives.
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